pay it forward

Bob Ross would have called this a ‘happy accident’

If you’ve spent any time watching PBS, you probably remember Bob Ross. Bob was a soft spoken, gentle soul who, in the span of 30 minutes, created landscape paintings with a blank canvas using brushes, a painting knife and his imagination. Nothing was every wrong in his world. If something didn’t go just right, it was not a mistake but rather he referred to it as a ‘happy accident’.

Despite our best efforts, not everything goes right in our bakery either. While we refuse to ship orders that are not as close to perfection as we can get, when things don’t turn out quite right we try very hard not to waste anything. If a batch is not up to spec, or we are experimenting with a new recipe, we do our best to salvage the product and create our own version of a ‘happy accident’. This is how we created Shepard’s Shortbread.

A few years ago, we were making several batches of our Artisan Cookies. The bakery was humming, mixer going, cookie helpers forming the dough and sheets going into the cooler. In an attempt to keep the hopper full, I inadvertently added the flour to the butter and sugar mixture before adding the eggs. No way to reverse this.

Eggs not only provide moisture, but leavening as well. Without it, you have a basic shortbread recipe. I sat the dough aside and later rolled it out, cut it into squares and baked up some shortbread. It was really, really good.

Shepherds Shortbread
Raven and Michael were happy to get another batch of our Shepherd’s Shortbread
Whenever we have extra cookies or are experimenting with a new recipe, we never like to see good product go to waste. One of our favorite places to visit and donate extra product, is The Shepherd’s Table Soup Kitchen in Raleigh. They ‘Serve the Hungry and Feed the Soul’. Right up our alley.

I carried the short bread down there and offered it up for their lunch. It was a hit and over the next few weeks we had a few more ‘happy accidents’ as we worked on getting the recipe and process just right.

After a few rounds of testing, we decided to add it to our Artisan Cookie Tower. We named it Shepherd’s Shortbread in honor of our friends who serve those in our community in need of physical and spiritual nourishment.

A few weeks ago during one of our cookie making sessions, I inadvertently forgot to add the eggs again. This time, to our traditional cookie recipe. No problem – I set the dough aside knowing that this was just another ‘happy accident’.

I baked up some shortbread and dropped it off at the Shepard’s Table. Raven and Michael were more than happy to add it to the lunch menu. While I did not stick around for the lunch rush, I’m hoping that combined with the other food served up that day, the ‘happy accident’ from Anna’s Gourmet Goodies helped feed the soul of the guests who dined with them that day. That’s right in line with our mission.

Bob passed away on July 4th nearly 20 years ago. We never met, but something tells me that our version of a ‘happy accident’ would meet with his approval. And while everything we do might not turn out perfect, being of service and making people happy is always a key ingredient in our recipes.

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Being helpful got us started and keeps us going

When I have the opportunity to speak about starting a company, I take time to look back at where I’ve been, think about what I’ve learned along the way and try to pass on some of my best pearls of wisdom. I spoke during Career Day at Anna’s school recently on what it’s like to start a business and while I’m not clear on whether I inspired any of the students to become entrepreneurs, I did accomplish one of my goals of not embarrassing Anna and permanently injuring her social status with any of my stories.

When I look back at our journey starting Anna’s Gourmet Goodies, I am struck by the number of people that have stopped to help me along the way. One of my managers early in my sales career, Don Brown, used to say that the nine most powerful words in the English language are, “I have a problem, and I need your help”. It might seem like an overstatement, but the number of people that have said ‘Yes, I can help’, far out number those who’ve turned away.

A few months ago, the Kroger store in Wakefield Commons shopping center closed their doors. Some employees transferred to other company stores, while others found work at new businesses. Faye, one of the ladies in the bakery, went to work for a dry cleaner. She was one of the first people I remember helping me when we started Anna’s Gourmet Goodies nearly ten years ago. Anna's Gourmet Goodies received help from Faye and many others

I wondered into the bakery one day and had some questions about packaging and where they purchased various items. Faye always had time to help and even sold us some supplies to get us started. I visited the store many times over the years and she always had a smile and a word of encouragement.

Anna's Gourmet Goodies had help from Whole Foods and Mike DavisWe started our business using flour from Lindley Mills. We found it in Whole Foods market where Mike Davis worked in the bulk food section. I knew a little about flour, but Mike was always very helpful whenever I had a question about anything in his area. We started buying in small quantities, but as our business grew, he helped us increase our capacity and reduce cost by ordering in bulk when we were too small to buy direct, but needed more than just a few pounds.

Our company grew by having people and business partners that were willing to help us with their time and expertise. I’ve always been grateful for that help and have incorporated that into our business model at Anna’s Gourmet Goodies. Here are some areas where we actively practice being helpful for our customers:

    Website. I designed our website to be a friendly place with helpful information. When a customer comes to AnnasGourmetGoodies.com, we want them to be able to find the products and information they need – not just what we are trying to sell that day. A great website should be helpful to visitors.
    Orders. Before we ship an order, we import the address information and check it for validity. If it does not show up as a valid address, we’ll first try to find the correct one if it is a small typo, then we’ll contact the customer for clarification And if we find a typo in the message, we’ll fix that as well. We help our customers by getting the gift to the right address with the right message.
    History. When a customer sets up a custom label or note card, we save that for later use. If a customer sends us a list, we save that as well in case there are questions in the future, or that want to use it again. We help by remembering the order details for our customers.

At Anna’s Gourmet Goodies, we’ve adjusted our business with new products and ideas over the years, but a core principle of our company has not changed – we genuinely try to help people, whether or not they are a customer. We seek out and nurture those suppliers, business partners, and people that offer up their help and advice. By doing so, our goal is to build a community of loyal customers and suppliers who value what we do and share that experience with others who have similar beliefs.

We absolutely make outstanding gourmet cookies, but our passion for service and being helpful by offering our knowledge and expertise are key ingredients in all of our recipes.

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How a Purple Elephant gives new life to computers

Recycle your PC's

The purple elephant is on the taller one standing on the right

Although we try not to accumulate too much ‘stuff’, like most folks, things do tend to pile up around our house. “Waste not – want not” was something I heard many times growing up and I use that as my rationalization for not tossing items that may have good use left in them.

As a technologist, I manage to accumulate PC’s and parts, some as I’ve upgraded, some have never been put to use, and others as I add or replace technology. Summer in the south has most certainly arrived, but I’m still doing a little ‘spring cleaning’ and felt the need to thin out some of my computer inventory. I expanded my cleaning frenzy just a bit and rounded up some items from friends and business associates as well.

In case you did not know, tossing almost anything with electronic components in the regular trash, especially silicon chips, is not a good thing for our environment. We try very hard to be a green company at Anna’s Gourmet Goodies, and I like to help out and pay it forward whenever I get the opportunity. Fortunately, Raleigh has the perfect solution for recycling working computers and peripherals – The Purple Elephant Computer Factory.

The Purple Elephant takes donated PC’s and components, refurbishes them, and distributes them to kids of all ages – primarily those that are economically disadvantaged, at-risk, or from military families with members in active service.

Their mission:

“To bridge the educational and rehabilitative needs of children, and adults, by placing computer technology directly into the home.”

So, I packed up the car with several PC’s, a monitor and peripherals and dropped them off this past Friday morning. They have an impressive, well organized facility and a very friendly and helpful staff. Anna’s Gourmet Goodies has donated to their silent auction in the past and it was a pleasure to offer up something other than gourmet cookies to help out this organization.

Doing something for someone else that you will never meet and expecting nothing in return, is truly one of life’s greatest gifts. Being somewhat of a ‘geek’ at heart, it is particularly exciting for me to think that somewhere, some child will have an opportunity to step up into the computer world that they may not have had without an organization like The Purple Elephant. It may open their eyes and ultimately, open doors for them in the future.

Today is Father’s Day. I’m not totally sure what Debbie and Anna have planned, but I’m hoping that I’ll be able to get a nap in some time during the day. We’ll spend some time as a family, enjoy a nice meal, and perhaps open a card or gift. But I’m counting my trip to see the Purple Elephant on Friday as one of my Father’s Day gifts this year. Like many fathers, we spend a lot of time trying to teach our children that we should be grateful for what we have, always seek ways to be of service to others, give back, and pay it forward. In a small way, I got the chance to ‘walk the talk’ on Friday – to visit the Purple Elephant, and hopefully, make some kids happy. Seeing my own daughter smile is my best Father’s Day gift, and knowing that I may help bring a smile to some other children, well, that’s like a cookie stuffed with extra chocolate chips, pretty sweet.

Read more:

The Purple Elephant Computer Factory
Learn how and where to your electronics

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